Services
Media Agency
As a full-service Nordic media agency that specializes in growing our clients business through both strategic advice and the execution / implementation of our clients marketing campaign, our core competence and focus area has always been media.
We have in-depth knowledge about both online media platform such as social media platforms, Display, Video, SEM, SEO, E-mail and influencers, and also the more traditional media channels such as TV, Addressable TV, Outdoor, Digital Outdoor, Cinema, Print, Radio and Podcast.
Comprehensive marketing strategies
Our work covers to main services areas where we combine our core agency services with analytical rigor, to develop and implement comprehensive marketing strategies that drive business success.
Channel Strategy:
Identifying the most effective marketing and communication channels to reach the target group and obtain our client growth objectives, through the selected and prioritized media platforms.
Media Planning and Buying:
Strategizing on how the plan, execute and optimize the selected media, and obtaining the best possible combination of cost efficient media prices with quality exposures, to ensure optimal placement and value for the intended audience.
Media Agency Services
As marketing evolve and our clients must navigate in constant changing consumer habits, mew media consumption patterns and emerging technology.
We often find that our role extends beyond mere media and instead we act as strategic partners that align marketing initiatives with overarching business goals, by delivering a variety of services to create attention for brands in the new communications economy.
01
Market Research:
To provide tailored growth strategies, we conduct comprehensive research to understand the market conditions, consumer behavior, competitive landscape, and trends.
02
Data Analysis:
We use data analytics to gain insights into consumer behavior and measure the effectiveness of marketing campaigns. This data-driven approach informs strategic decisions and campaign optimizations.
03
Brand Strategy:
Developing a strong brand strategy that resonates with target audiences and communicates the core values and unique selling propositions of a company is vital for long-term growth.
04
Digital Strategy:
With the rise of digital media, a media agency will focus on the brand's online presence, including social media strategy, content marketing, SEO (Search Engine Optimization), and SEM (Search Engine Marketing).
05
Performance Marketing:
Implementing advertising tactics that are focused on achieving specific performance objectives such as lead generation, conversions, or sales.
06
Content Creation:
Producing relevant and high-quality content tailored to the platforms where the target audience is most active, to drive engagement and promote brand messaging.
Innovative use of AI: Advising on new technologies, platforms, and methods to stay ahead of the curve and capitalize on emerging opportunities for growth, such as generative AI and ChatGPT ROI and KPI Analysis: Establishing return on investment metrics and key performance indicators to measure success, guide future strategy, and justify marketing spend.
Nordic TikTok Trend report
Independent Nordic Network collaborate with students across the Nordics who monitor TikTok for us. With daily reports on the latest trends, we keep ourselves updated on the channel and bring this knowledge into our idea development.We want to share this knowledge; therefore, we are now producing regular reports that provide both insight and inspiration. These also include ideas on how our customers can benefit from the latest trends.
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