Services
TikTok can be described as an entertainment universe, and the platform is designed to enable users to discover new content.
The channel is known for showcasing what is real and unfiltered, reflecting the target demographic that breathed life into the app (Generation Z). This may be due to TikTok’s algorithms, which are based on video information, and "Batch" spreading. This means there is a lower threshold for a profile to publish TikToks, so people post more content closer to everyday life and situations.
With 9.3 million monthly users, TikTok has quickly become one of the major social media platforms in the Nordics. Over 20% of the population over 18 years use the app daily, and users spend an average of over 100 minutes divided into 21 sessions per day. Thus, there are great opportunities to have your content seen by potential customers. We assist you with a TikTok-adapted concept and optimize the content for the right target audience.
Tasks the media channel can solve:
Brands can be more playful, genuine, and communicate differently with their target audience
Reach the target audience in a different mode
Target a rather exclusive audience that spends a lot of time on the channel
Suitable for communication across the entire funnel (awareness, consideration, and purchase)
TikTok has quickly become one of the largest sources of entertainment, inspiration, and not least information. The platform also helps shape internet culture, especially among the younger demographic. We have therefore hired 6 students aged 8-25 from across Norway to report in on the latest from the channel.
This includes viral trends, category trends, conspicuous ads, and employer branding ads. With this insight, we offer our clients ongoing reports and tailored TikTok ideas.
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We also work with everything from idea and content production, creative concepts, consulting, channel strategy, organic profile building, trend reporting, to paid campaigns, and reporting on results.
Independent Nordic Network collaborate with students across the Nordics who monitor TikTok for us. With daily reports on the latest trends, we keep ourselves updated on the channel and bring this knowledge into our idea development.We want to share this knowledge; therefore, we are now producing regular reports that provide both insight and inspiration. These also include ideas on how our customers can benefit from the latest trends.